There are hundreds of online sites in India, each having its
own advantages and disadvantage each. This article will speak about the leading
6 stores and little bit about their pro’s and cons
Flipkart Review
Flipkart in a way has been the face of the Indian e-commerce
story, Flipkart started selling Books, later on went on to acquire Letsbuy to
enter in to electronics, but after which there was no stopping them. They
entered apparels, kitchen appliances, home appliances and many more categories.
They recently shifted from being an inventory led company to marketplace.
Flipkart was always known for its service, there where
instance when a customer would have ordered book in morning and receive it by
evening. This level of service has reduced a little but still they amongst the
best in terms of service, a little lack I would attribute to the number of
categories which they have entered into. They have also setup their own
logistics infrastructure and now are rumored to have built their payment
gateway as well.
One thing flipkart is not know for is coupons as they never
provide any, but they are known to provide great deals.
Homeshop18 Review
Started as a teleshopping brand, moved online Homeshop18 is
a part of network18 group. With a strong digital background and retailing
experience, Homeshop18 has proven that they could do it right; it’s a tightly
managed market place with lot of vendors and homeshop18 managing the show
They are horizontal player showcasing almost all categories.
Homeshop18 are known for their superdeals, which are released in advance and
tend to give massive discount on latest electronics.
Homeshop18 are also know for giving out lot of coupons,
which are either product specific or category specific
Snapdeal started as a daily deal website, and gaining
tremendous reach in a very short time. They started with selling restaurant and
spa deals for across India. When the daily deal phase started to diminish they
entered into selling products. As they always had loads an loads of suppliers
for their deals, they continued being a market place when they entered selling
product as well
They have always relied on giving out coupons, and they
generally give out coupons on different categories, instead on Individual
products
They still have deals for restaurant and spa’s but the focus
on them is very limited now
eBay is leader in being a market place across the globe, and
they have replicated the same model in India, they entered India by acquiring
Bazeee, and recently they also picked up a minority stake in Snapdeal, dut to
their synergies.
eBay is very well know to have started the crazy trend
of giving deals on soaps, shampoos at
Rs. 9 or 19. They are also known for giving our coupons with the value of
Rs.100 off on Rs. 150 or flat Rs. 50 off
Jabong & Myntra are inventory led companies, with a
strong focus on fashion, Myntra more than Jabong.
They do not give out huge discounted coupons, but have sale
very often, brand sales, category sale, starting from 40% off to more than 70%
off on brands like Nike, Reebok and also international brands
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